1) Differentiate and Stand Out
The main reason why logos are important is that they help you stand out from countless, almost identical, businesses.
2) Deliver Your Message
You will display your logo on all business collateral. This includes cards, billboards, online pages and social media accounts.
4) Boost Branding
Your advertising and marketing strategy should align with your branding across all online and offline marketing channels. Your logo is perhaps the single most important aspect of your brand identity.
5) Define Your Business
How can a logo define your business? It may sound far-fetched, but the design of your logo will ultimately tell the story of your success. It’s either that or falling into obscurity.